About
RASTERFORM is about creating clarity from chaos, transforming noise into a clear signal, and static into structure.
“Raster” refers to the visual. Unfocused, undefined, like a screen full of static.
“Form” is the shape, the structure, the signal that brings meaning. I take fragmented or undefined brands and give them form, function, and focus.
I’ve built my career over the past 20+ years turning blank canvases into brands, ideas into systems, and creative chaos into scalable strategy.
ras·ter /ˈrastər/
Noun: a pattern of closely spaced rows of dots that form an image (as on the cathode-ray tube of a television or computer display).
“a raster image”
form /fôrm/
Verb: to bring together parts or elements to create something whole or meaningful.
“to form the object into a recognizable shape”
Form
Function
Focus
Mission
RASTERFORM exists to bring clarity, consistency, and momentum to your organization through strategic brand and design leadership. My fractional executive services help you scale smarter, bridge gaps, and build systems that turn your brand into a business asset.
Vision
To ensure brand and creative leadership are no longer afterthoughts but essential drivers of your success. I envision a future where you recognize brand systems as mission-critical infrastructure—on par with finance or product—and where creative strategy fills the leadership gap that’s holding your organization back.
Goal
My goal is to become your trusted strategic partner when you need creative leadership without committing to a full-time C-level hire. I aim to deliver measurable business outcomes through brand clarity, scalability, and operational efficiency—while running a lean, high-impact solo practice built on trust and partnership.
Tony is a multi-talented creative professional with a wide skill set that makes him unique and valuable in any industry. His broad knowledge of design, technology, marketing, and business process has been one of the key contributors to rapid growth.
B2B Chief Executive Officer
I’ve worked with Tony for many years and have come to rely on him for creative that gets results. He sees the ‘big picture’ without skimping on the details and always produces great work that clients love. Plus, Tony’s very down-to-earth and a lot of fun to work with. I highly recommend him to anyone looking for a creative partner.
B2B Vice President of Sales and Marketing
Hi, I’m Tony
For over 20 years I’ve specialized in blending design, technology, and strategy to drive business growth. I help organizations connect the dots between visual design, digital and creative workflow, automation, and user experience.
I lead with collaboration and empathy, guiding cross-functional teams in corporate, agency, and nonprofit settings. I believe in fostering a warm and supportive environment where people feel empowered to grow and do their best work.