Creative and Design Leadership for a Global B2B Communications Company

Client

LSA is one of the largest language service providers in the world with a global portfolio of clients across healthcare, pharma, finance, and government.

Engagement

In-House Creative Director, Brand Identity, UX Design, and Development

The Challenge

LSA needed a refreshed visual identity that aligned with its evolving mission and a fully modernized, mobile-responsive website. The project required developing clear messaging to differentiate LSA from competitors, simplifying complex services for new clients while building brand consistency across all platforms.

The Solution

As in-house creative director, I led the full creative and digital transformation:

Collaborated directly with the executive leadership team to simplify LSA’s brand message, introducing the tagline: “We Help People Communicate.”
Developed a fully refreshed brand identity including color palette, typography, art direction, photography, and iconography designed to humanize the brand and emphasize diversity.
Designed and developed a fully responsive WordPress website with updated UX, information architecture, and on-page SEO optimization.
Extended the identity system across marketing collateral, sales materials, and internal and external technology platforms to ensure brand consistency.
Managed full platform migration to a new hosting environment with minimal disruption to business operations.

The Outcome

The rebrand and website relaunch delivered significant business growth:

Industry recognition — the website redesign earned awards from Horizon Interactive and MarCom International.
Increased lead generation — web-based lead capture increased by over 80%.
Expanded brand presence — produced 50+ brand assets used across sales, marketing, and product platforms.

+80%

Web Lead Capture

50+

Brand Assets

Industry Awards

Don’t Take My Word For It

Tony is a multi-talented creative professional with a wide skill set that makes him unique and valuable in any industry. His broad knowledge of design, technology, marketing, and business process has been one of the key contributors to rapid growth.

B2B Chief Executive Officer

I’ve worked with Tony for many years and have come to rely on him for creative that gets results. He sees the ‘big picture’ without skimping on the details and always produces great work that clients love. Plus, Tony’s very down-to-earth and a lot of fun to work with. I highly recommend him to anyone looking for a creative partner.

B2B Vice President of Sales and Marketing