Creative and Design Leadership for a Music Tech Company

Client

Livid Instruments designs boutique hardware and software for musicians, DJs, producers, VJs, and live performers.

Engagement

Fractional Creative Direction, Brand Identity, UX Design, and Development

The Challenge

Livid Instruments needed a modernized brand identity that reflected the company’s evolving product line and design sensibility. The engagement required developing a new, mobile-responsive website that could better serve both new customers and existing users. The build needed to include full migration to a new hosting environment with a streamlined approval process for the executive team.

The Solution

Acting as creative director and lead designer/developer, I executed a full brand refresh and digital rebuild:

Collaborated directly with the Founder and C-suite to define brand strategy and ensure alignment with business and product goals.
Developed a refined brand identity featuring updated color systems and typography inspired by the sleek design of Livid’s newest hardware offerings.
Designed and developed a fully responsive WordPress website with modern UX/UI best practices and mobile optimization.
Created interactive wireframes and prototypes to accelerate executive approvals and streamline development.
Managed full platform migration from staging to production servers with seamless content transfer and minimal downtime.

The Outcome

The refreshed brand identity and upgraded website delivered immediate business benefits:

Stronger market positioning — successfully repositioned Livid Instruments as an industry leader in boutique music tech.
Improved engagement — achieved a 50% increase in customer engagement and interaction.
Increased conversion — delivered a 6% lift in sales conversion rates.
Operational efficiency — produced 50+ new digital assets supporting marketing and product launches.