Creative and Design Leadership for an ALS Nonprofit

Client

Every90Minutes is a nonprofit founded by my lifelong friend and ALS patient, Jay Smith.

Engagement

Fractional Design and Creative Lead, Web Design, WordPress Development, UX Design

The Challenge

Every90Minutes needed a new website to tell Jay’s story, build awareness around ALS, and drive fundraising to support research and medical expenses not covered by insurance.

The Solution

I led the full website design and development process:

Collaborated directly with the founder and nonprofit leadership to align design with mission and fundraising objectives.
Designed and developed a fully responsive WordPress website from the ground up, featuring Jay’s personal story, donation portal, events calendar, mailing list integration, social sharing, and contact forms.
Implemented user-friendly UX/UI to make the site easily navigable for donors, supporters, and media.

The Outcome

The website continues to drive awareness and generate vital fundraising support:

Improved conversion — achieved a 6% increase in online donation conversion rates.
Fundraising impact — contributed to raising hundreds of thousands of dollars to support ALS research and help cover Jay’s $200k+ annual medical costs.
Event promotion — supported over 10 fundraising and awareness events.